What is the customer Management Masterclass?

We hold bi-monthly Customer Management Masterclasses for organizations wishing to improve the profitability of their customer management activities. There is no charge for attending the Masterclass and it is your opportunity to discover real-life best practices in the much-hyped area of CRM, and to gauge your own company's position relative to overall market performance. We demonstrate the importance of customer management by linking customer management performance to business profitability.

The next MasterClass is planned for early July. The site will be updated once a date and time has been confirmed.

What does it involve?

The Masterclass lasts approximately 2 hours and centers around the sharing of experience based upon data from over 500 blue chip corporations we have benchmarked around the world. Our knowledge stems from our use of CMAT (Customer Management Assessment Tool), which has rapidly established itself as the world's leading Customer Management benchmarking tool.

We focus on typical business practices, and show you examples from both high performing, and badly performing organizations. We take a holistic approach to show you the importance of focusing on all areas of customer management, from marketing, through process to organizational design and technology use.

Benefits

• The Masterclass is presented by senior OgilvyOne consultants who work daily with clients who are battling with the realities of implementing customer focused business strategies.
• The Masterclass covers Customer Management in its widest context, and we do not limit ourselves to the use of technology or marketing to drive your customer management activities.
• OgilvyOne provides conclusive evidence of the link between customer management expertise and business performance.
• During the Masterclass, delegates complete a short assessment on their own organisation. This is then scored for them and results fed back within 2 days in a way that enables them to benchmark themselves against other similar organisations.

How do I sign up?

If you would like to attend the next masterclass please complete this form to register your interest. We will contact you in advance of the next class which is normally held bi-monthly. Completing the form registers your interest, but in no way obliges you to attend the next class.