We work with you to understand your relationship with your customers in order to drive customer profitability, optimise your product and service line and maximize the efficiency of all your customer interactions.

Typically we work with our clients in the following areas:

Strategy

In today's marketplace, our clients need long-term strategy in order to achieve growth. Our approach is always customer led and we support clients in:

• Assessing and benchmarking customer management activities
• Developing new products and revitalizing or repositioning existing products
• Determining appropriate customer management infrastructure, including technology, processes and organizational design
• Designing new channels to market, focusing on the identification of appropriate partners and design of co-branding or distribution arrangements

Analytics

Customer and market understanding is core to our approach for developing marketing strategy. Our teams of specialists provide clients with support in:

• Customer Information strategy and qualitative/quantitative research design
• Customer segmentation, critically segmentation that is not an 'academic' exercise, but can be used to drive day to day marketing strategy
• Market and product mapping, to determine marketplace product and customer opportunities and threats
• Customer Analytics to review the success of existing or planned customer interactions and make suggestions for improvement

Development

Unlike many consultants, we practice what we preach and support you through strategy to implementation. When you work with OgilvyOne consultants, you do so in the knowledge that we will be there as you execute on strategy:

• Communications Strategy: Campaign design, objectives, target audience definition, channels & contacts strategy and results evaluation
• Program Office: For large projects we provide hands on expertise in program co-ordination and management. Our network ensures that we can support your customer management activities across multiple markets as required
• Vendor Management: We will impartially support you through the vendor management process, from RFP development to vendor selection to ensure that you select the most appropriate vendor partner for your business given your current, and future needs
• Partner Infrastructure: We support the development of partner infrastructure to ensure that you contain the costs of implementing and managing new partnership agreements.