The CMAT Assessment is a formal, evidence-based assessment of how well an organization manages its customers. It is typically the first step we take with you in assessing how you can improve customer profitability

Assess online how you compare to other companies.

How it works

It is carried out by fully trained Assessors who are experienced customer management practitioners within OgilvyOne. Based on over 250 questions covering the whole of the OgilvyOne model of Customer Management, the Assessment has been carried out in over 500 organizations worldwide.

Each question in the assessment is based on known and demonstrable good practices from the clients of OgilvyOne and from accepted industry benchmark organizations. A 'scoring based on evidence' approach is taken to answering each question and a broad range of people, from chief executives to operational level practitioners are interviewed to investigate the link between what you intend for your business, and the reality of your execution.

Outcome of the assessment

Our consulting process is focused on providing our clients with clear long-term strategies and tangible execution recommendations. In this way the all too common gap between senior management perception of customer management and the 'sharp end' reality is identified.

The output of the assessment is a high value report and board level presentation that positions the organization against a relevant benchmark of other organizations. It also provides a quartile positioning for each of 27 Customer Management areas into which the sections of the Customer Management model are divided. Typically, between 50 and 100 prioritized recommendations are also provided by the assessor based on observations made during their interviews.