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"The recommendations we make to our clients are the recommendations we would make if we owned their companies, without regard to our own short-term interest."
The most local of the internationals, the most international of the locals. We are one of the largest marketing communications networks in the world. And we service more Fortune Global 500 companies in five or more countries than any other agency. As Brand Stewards, we work to leverage the brands of our multinational clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while still reinforcing the same universal brand identity. The hallmark of our brand-building capabilities is our balance of global and local brands. Our local clients keep us in tune with local market nuances, which is critical for the success of our multinational accounts.
Member of the WPP Group WPP Group is one of the largest communication services companies in the world. There are more than 60 companies in the group, including J. Walter Thompson, Hill and Knowlton, Ogilvy Public Relations, Millward Brown, Research International, Mindshare, and Enterprize IG. Through the WPP family, Ogilvy has access to top-rated expertise in the communications spectrum, such as design, research, public relations, identity, retail marketing, sales promotion and new media.
History Starting with no clients in 1948, Ogilvy has since grown into a worldwide enterprise. From the very beginning, David Ogilvy intended to have a different kind of company. He knew that if he was going to be successful as an expatriate running an under-capitalized offshoot of an old British firm in the country that invented modern advertising (in the city that was its epicenter), he would need a strong agency brand: respectable, high-quality, highly creative and intelligent. One that would engender great loyalty from its people and its clients, and have first class principles of operation. To that end, David worked relentlessly to instill the belief that our job is to build brands. We practice what he preached. Over the past 50 years, Ogilvy has helped to build some of the most recognizable brands in the world for our clients.: A selection of our clients include: American Express, Orange, Fancl, Kimberly Clark, Glaxo SmithKline, Kodak, The Economist, Northwest Airlines, Unilever and San Miguel, and more recently, IBM and Motorola. Our history is the evolution of one man's thoughts, talents, and work ethic translated into a company culture, a defining business strategy, a destiny. |